The relationship between Friedberg Direct and AvaTrade was formed in order to allow Canadian residents access to AvaTrade’s global online technology, which includes a multitude of trading instruments, cutting-edge trading platforms, immediate execution and around-the-clock technical support, while maintaining their accounts with a regulated Canadian firm.

All accounts are opened by and held with Friedberg Direct, a division of Friedberg Mercantile Group Ltd., a member of the Investment Industry Regulatory Organization of Canada (IIROC) and a member of the Canadian Investor Protection Fund (CIPF), customer accounts are protected by the Canadian Investor Protection Fund within specified limits. A brochure describing the nature and limits of coverage is available upon request or at www.cipf.ca.

Integrity and
Customer Service
Above All Else

Our Values

Friedberg Direct is dedicated to a set of core values that defines our relationships with customers and partners, and guides every decision we take.

Company Profiles


AvaTrade is a globally licensed and regulated online trading broker, dedicated to providing traders worldwide with a safe trading environment. Almost half of the brokers activities are derived from partnerships with institutional trading partners. AvaTrade pride themselves on offering excellent trading conditions which offer traders competitive industry spreads, and fixed as well as floating spreads. In addition, clients benefit from real-time quotes and immediate execution on a variety of popular trading platforms on both mobile and desktop.
The multi award-winning broker provides a range of CFD assets including precious metals, stocks and indices as well as CFDs on single, large capital stocks, ETF CFDs, Government Bonds from the US, Japan and Europe, and Vanilla Options on Forex.


The group of Friedberg companies began in 1971, is headquartered in the financial district of Toronto and manages over $2 billion in assets. Throughout its history Friedberg has specialized in managing money in non-traditional asset classes. Today, Friedberg manages assets for a wide variety of retail and institutional investors. The group of Friedberg are a family-owned business. It is the policy of the Friedberg family to be the lead investor in any investment product offered by the company.

Friedberg Mercantile Group Ltd. (FMGL)

FMGL is the Toronto-based brokerage arm of the Group, operating one of the oldest and largest independent futures and foreign currency brokers in Canada, with full-service and discount divisions in Toronto and New York. It was the leading clearing broker at the Toronto Exchange and is a member of the Investment Industry Regulatory Organization of Canada, all Canadian exchanges and the Canadian Investor Protection Fund. FMGL is a manager for currency, global fixed income and global equity portfolios. FMGL also publishes Friedberg’s Commodity & Currency Comments, which provides analysis and recommendations on financial markets. This highly-respected newsletter has kept clients and subscribers current with the Friedberg Group’s investment thinking since 1971.

Friedberg Direct (FD)

FD is the Toronto-based On-Line Discount Brokerage division of Friedberg Mercantile Group Ltd. offering direct access to Non-US persons to Spot Foreign Currency, Currency Options and Commodity Futures Trading through dynamic, on-line trading platforms. Accounts with Friedberg are covered by the Canadian Investor Protection Fund.

AvaTrade Offices Worldwide

AvaTrade HQ
Mayor Street
Dublin 1, D01 K8N7
Ava Capital Markets Pty Ltd C/O WeWork
Ground Floor, 320 Pitt Street
Sydney NSW 2000
Vitacura 2670,
Oficina 1505, piso 15,
Las Condes
SOHO Shangdu, Chaoyang
District, Beijing
Viale Enrico Forlanini 23
Minatoku Akasaka
Park Plaza Santa Fe Floor 5
CDMX Mexico
MNTower – number 1402# (Тэнгис кино театрийн залгаа урд)
South Africa
Nelson Mandela Square
Office towers West, 2nd Floor, Sandton
Johannesburg South Africa
Abu Dhabi
Suite 307, 15th Floor, Al Sarab Tower , ADGM Square , Al Maryah Island, Abu Dhabi, United Arab Emirates

Friedberg Direct Office

Friedberg Direct
220 Bay St.,
Suite 600
Toronto, Ontario M5J 2W4