The percentage of our retail client accounts that were profitable in the last, most recent, four quarters was: | Q2-2026 : 29% | Q1-2025: 31% | Q4-2025: 29% | Q3-2025: 40%. Contracts for Difference (CFDs) are complex instruments with a high risk of losing money rapidly due to leverage and may not be suitable for all investors. You should not trade with money you cannot afford to lose. These percentages are for illustrative purposes only and do not indicate future performance.


Headquartered in New York, USA, Citigroup is the product of the mega-merger between banking giant, Citicorp, and non-banking financial services and insurance services behemoth, Travelers Group.
The deal was valued at more than $140 billion and it combined companies that cumulatively had assets worth over $700 billion.
Citicorp’s origins can be traced as far back as 1811 when the City Bank of New York was incorporated. The bank would grow its footprint as New York grew into America’s business and financial hub.
It became America’s largest bank before the turn of the century, and in the early 1900s, it recorded the milestone of the first bank to surpass $1 billion in assets.
On its part, Travelers Group was merged into a singular company in 1986 and admirably grew its business by making strategic acquisitions over the years of iconic companies such as Primerica Financial Services and Salomon Brothers.
The logic for the mega-merger was to expose Citicorp’s banking services to an established clientele as well as to market Traveler’s services to the bank’s retail customers.
This did not work as anticipated as Citigroup spun off part of Traveler’s business in 2002, citing its seasonality and immense drag on its stock price.
Citigroup’s massive space and exposure in the US financial sector ensured it was significantly exposed to the 2007 subprime mortgage crisis.
The company was one of the worst-hit as the 2008 global financial crisis shaped up, and only a relief package by the Federal Government salvaged its future.
The company quickly returned to profitability by 2010, and in the subsequent years, it made numerous divestitures to concentrate on its core banking and investment business and only retained profitable segments.
As of September 2020, Citigroup is a massive diversified holding company offering financial products and services. It operates via 3 key segments: Global Consumer Banking; Institutional Clients Group; as well as Corporate and Other. Its stock is listed on the NYSE, where it trades under the ticker symbol C. It is included in the Financial Services sector, under the Banks-Diversified industry.
Since the 1998 mega-merger, Citigroup has had 4 stock splits as follows: a 3-for-2 on June 1st, 1999; a 4-for-3 on August 28th, 2000; and a 10-for-1 reverse split on May 9th, 2011.
Citi stock was always a high-value stock and a consistent dividend payer at the turn of the millennium. It climbed from temporary lows of circa $180 in September 1998 and printed an all-time high of circa $588 in August 2000.
The subsequent retracement sent the stock to lows of circa $280 by October 2002. But the housing boom at the turn of the millennium helped support a recovery of the stock to highs of circa $550 by December 2006.
The housing bubble, coupled with the 2008 global financial crisis, was a ticking time bomb for Citi, and by February 2009, the stock had plunged to lows of below $15.
The company’s business may have recovered, but the stock is yet to mirror the pre-2007 performance and crucially for investors, the $100 psychological resistance level has not yet been breached as of September 2020.
Citi is one of the most followed stocks because of its massive footprint in our financial world. Here are some of the factors to consider when trading C stock:
** Disclaimer – While due diligence, care and research has been undertaken to compile the above content, it remains an informational and educational piece only. None of the content provided constitutes any form of trade or investment advice or recommendation and should not be construed as such.
Here is why you should trade C stock with Friedberg Direct:
Friedberg Direct is fully regulated in Canada. Enjoy the peace of mind when trading with a locally regulated Canadian broke.
Trade C stock with a leverage of up to 3.3:1 on Friedberg Direct and maximise your trading activities even on fractional price changes.
C stock has admittedly had some bad performance in the past. The stock is available as a CFD on Friedberg Direct platforms, which gives investors the chance to trade in both rising and falling markets.
Trade Citi stock with transparent pricing, competitive spreads and rapid execution on all orders at all times.
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Disclaimer: Please note these are stock CFDs (Contracts for Difference)
When you enter into a CFD trade you don’t buy the actual stock itself but instead agree on a contract with the broker to settle the difference in value between the entry and exit price of the Stock based on the price the stock is trading at on the Exchange it is listed. That means when you trade Stocks CFDs with Friedberg Direct you get a flexibility that stock market rules often make very difficult or even impossible for some.