Going Short – What is Short Selling?

The term “Short Selling” originated in the stock market. In 1609, Walloon-born Isaac Le Maire sold shares in the Dutch East India Company that he did not own expecting prices to fall. His plan was then to buy the shares at the lower price and deliver them to his awaiting buyers at the original (higher) price, thus pocketing the difference.

Today the term “Going Short”, or just “shorting”, has been adopted in the trading world, and it means selling an instrument one has borrowed. Respectively, buying an instrument is called “Going Long”, or just “Long”.

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How to Short a Stock

In its most basic form, shorting a stock occurs when an investor or speculator borrows shares of a company from an existing owner (usually a stock broker) and sells them at the prevailing market price. This is done, on condition, that the shares will be replaced at some point in the future. Short selling stocks is done with the hope that prices will decline in the future so that the speculator will be able to repurchase shares and return them to the broker. His profit – the difference between the high price at which he sold his broker’s shares and the low price at which he is now buying their replacement.

Conversely, when buying stocks (going long), investors or shareholders hope for the continued success of the company, which would lead to the appreciation of share prices and, consequently, generate wealth for them. Theoretically, there is an unlimited upside to where a share price can rise; however, it can only fall to zero. This inherently makes short selling a risky endeavour.

As a result, short selling is only done on a margin basis, where investors mortgage part of their total capital outlay and borrow the rest from the broker. This can be a double-edged sword: traders stand to pocket huge profits if the prices drift lower, but can also lose a lot if they rise instead, even with marginal price increases. In a market dictated by demand and supply, short selling carries an inherent risk known as a “short squeeze”. A short squeeze occurs when a stock does not fall as expected. When this happens, short sellers begin to buy stock to cover their short positions. More and more short sellers begin to panic and follow suit to cut their losses. This generates massive buying pressure that only serves to drive stock prices even higher. But large traders (usually hedge funds) curb the risk of short selling by short covering. Short covering is the practice of buying stocks to ‘cover’ or hedge an open short position.

Short sellers expect prices to go down, but if they go up, they can decide to lower or eliminate their exposure to the short position. This allows traders to protect themselves against an unexpected market move. Essentially, short covering puts traders in a neutral market position; but with proper and expert timing, both positions can be exited with minimal profits, but without any risk involved. Short selling will always be a controversial issue because, morally, it means one is betting on the fall or even death of a company. But financial markets are cyclical in nature, and there will always be opportunities to sell stocks.

This can be when there is an overall bear market when an investor wants to hedge a portfolio, or when there is a chance to take advantage of knowledge about a particular stock. Still, short selling remains a risky and aggressive investment strategy, and in some cases, it can lead to disastrous market consequences. It is always said that aggressive short selling can sometimes turn normal market corrections into full-blown bear markets. This is why there are usually restrictions on short selling in many exchanges, especially naked short selling.

While conventional short selling involves selling a stock borrowed from an owner, naked short selling entails shorting a stock you do not own, have not borrowed or positively determined that they exist. This could mean that a seller may fail to deliver the shares to a future buyer, and this can lead to market distortion. In the worst-case scenario, naked short selling can even lead to a market recession.

Advantages of Short Selling

Short selling has many advantages that attract many traders, new and experienced alike:

  • Short selling grants traders access to instruments that they would otherwise not be able to trade. If one wants to benefit from a decrease in an instrument’s value, he can do it without owning it.
  • Going short on an instrument, meaning opening a sell position on the trading platform, allows traders to benefit even when the markets are going down, as will be explained in the example below.
  • Short selling via CFDs minimizes the risk the trader takes. There is no need to buy and sell instruments in “real life”, rather trade them electronically and profit from the fluctuations. Moreover, should a person own – for example – crude oil and its price drops dramatically, suddenly, the person is left with merchandise that is worth less than it was when he bought it, and without potential buyers.
  • In short selling one can monitor and control his investment with the use of different market orders, stop loss and others. These can prove critical when short selling.
  • Just like going long, one can employ leverage in short selling and open positions larger than his capital.

Short Selling Example

Returning to this article’s favorite instrument – crude oil.

  • Say its price when the markets open on Monday is $44.50.
  • In regular oil trading, if a trader believes the price will rise, he will open a buy position, and if the price rises to $45.50, his profit is $1 for every unit sold.
  • With short selling the trader can act as the seller; if the expectation is for the price to drop, he will open a sell position for this instrument.
  • If the price falls to $43.50, his profit is $1 and he can now close the position, meaning he “buys” the instrument for a better price.

Short Selling with Friedberg Direct

Short selling is a well-accepted trading method and can be applied to all types of instruments, whether you trade forex, commodities, stocks and bond CFDs or others. With a combination of over 100 Forex and CFD instruments that Friedberg Direct offers its clients, there are countless trading opportunities and high-profit potential.

Short Selling FAQs

  • How can you manage the risk on a short sale?

    Because the potential loss on a short sale is unlimited it is critically important that traders work to proactively manage that risk. There are several ways to do this, including the use of a buy stop order to protect against the price of the underlying going up too much. An alternative is to place a trailing buy stop order that will follow the price of the underlying by the amount you specify and only trigger if the price goes against you. This allows you to let your winning short trades run.

  • Why would I want to sell short?

    Most people look to buy assets when the price is rising, but shy away from profiting from a falling price by short selling. However, there is nothing inherently wrong with making a profit from a falling price when you are bearish and believe the price will continue falling. This is especially true for short selling with CFDs where you aren’t actually selling the underlying asset, but are instead speculating on the changing price only.


These FAQs, comments/analysis do not take into consideration your individual personal circumstances and trading objectives. Therefore, they should not be considered as a personal recommendation or investment advice. They are intended for educational purposes only. Past performance is not indicative of future results. There is no guarantee that the contents or instructions will result in profits or not result in losses.